Question 1

The web address originating an e-commerce transaction should show the ________ protocol, indicating that the transmission to that server is encrypted and secure.

Accepted Answer

A)  tls://
B)  smtp://
C)  https://
D)  ssl://E) A) and C)
F) A) and D)

Question 2

Creating text-only alternative versions for devices such as PDA or mobile phone reduces the web accessibility of a site.

Accepted Answer

A) True 
 B)False

Question 3

________ refers to the ease with which a person can accomplish a goal using some tool, such as a website, a mobile phone, or a kiosk.

Accepted Answer

A)  Usability
B)  Media richness
C)  Crowdsourcing
D)  Backward compatibilityE) A) and C)
F) B) and C)

Question 4

Which of the following is true about assistive technologies?

Accepted Answer

A)  Designers should address accessibility issues in the site's information architecture, with design elements that work well with assistive technologies such as optical scanners.
B)  Making the accessibility changes after completing the entire website broadens the potential base of customers and thus makes good business sense.
C)  Offering tutorials to help organizations improve their sites and understand how design techniques can radically alter a site's accessibility.
D)  Assistive technologies, such as screen readers for the visually impaired, are high-tech devices and software that help people with disabilities.E) None of the above
F) A) and D)

Question 5

________ is a language used to add interactivity to web pages.

Accepted Answer

A)  XML
B)  AJAX
C)  HTTP
D)  JavascriptE) A) and C)
F) None of the above

Question 6

Describe some of the challenges faced by online marketers.

Accepted Answer

Although online marketing offers tremend...

Question 7

________ is an Internet marketing strategy used to increase the quantity and quality of traffic from search engines, often by improving the site's position in result lists.

Accepted Answer

A)  Search engine marketing
B)  Search engine optimization
C)  Geotargeting
D)  Content farmingE) A) and B)
F) A) and C)

Question 8

________ gives its approval to U.S. e-commerce websites that follow strict privacy standards, such as explaining to visitors how personal data is collected.

Accepted Answer

A)  Sure Seal
B)  World Wide Web Consortium
C)  TRUSTe
D)  Web Accessibility InitiativeE) All of the above
F) A) and B)

Question 9

The buying and selling of goods and services over the Internet or other networks, encompassing financial transactions between businesses, consumers, governments, or nonprofits is called ________.

Accepted Answer

A)  online management
B)  online transaction processing
C)  e-commerce
D)  inventory managementE) A) and B)
F) A) and C)

Question 10

Which of the following is true of the web browser Chrome?

Accepted Answer

A)  It is a web browser by Microsoft.
B)  It is the dominant browser for Macintosh computers.
C)  It is also known by the name of Opera in mobile phones.
D)  It was developed using the open source model.E) C) and D)
F) A) and C)

Question 11

A(n) ________ focuses on informing visitors and empowering them with aggregated information about products from different suppliers.

Accepted Answer

A)  dashboard
B)  intranet portal
C)  infomediary
D)  flat networkE) A) and D)
F) All of the above

Question 12

Software developers must test their code in one browser after another because ________.

Accepted Answer

A)  browser developers add special features and proprietary tags that work only with their own browser
B)  it is made mandatory as per the Web Accessibility Initiative
C)  most browser developers use hypertext markup language to specify the format of web pages
D)  users prefer using different browsers for different purposesE) A) and B)
F) C) and D)

Question 13

Registering a replica site with a misspelling in the trademark name that users might easily mistake for the real thing and displaying negative information about the actual company on the replica site is called ________.

Accepted Answer

A)  cybersquatting
B)  online identity-theft
C)  typosquatting
D)  phishingE) A) and D)
F) B) and C)

Question 14

Electronic filing of tax forms on government websites is an example of a government to consumer relationship.

Accepted Answer

A) True 
 B)False

Question 15

Overall spending for online ad campaigns worldwide is lower than for television.

Accepted Answer

A) True 
 B)False

Question 16

AJAX is a mix of technologies that builds on Javascript and draws on live data to create interactive online displays.

Accepted Answer

A) True 
 B)False

Question 17

The success of e-commerce depends heavily on its security and the perceptions people have about its trustworthiness.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is a drawback of the hierarchical website architecture?

Accepted Answer

A)  Four or five web pages are not enough to provide complete information to visitors.
B)  Visitors may become frustrated at having to move through fixed steps.
C)  It is difficult to locate information that does not easily fit into, or that spans across, categories.
D)  Creating multiple paths that link to each other through the site is expensive.E) A) and B)
F) None of the above

Question 19

Google developed a text translator that acquires its skills directly from the data and need not be programmed with any rules about semantics or syntax of the languages involved in the translation. This is an example of ________.

Accepted Answer

A)  over-engineering
B)  machine learning
C)  data harvesting
D)  search engine optimizationE) A) and B)
F) A) and C)

Question 20

Web marketers launch link-building campaigns to improve their brand image.

Accepted Answer

A) True 
 B)False

Exam 6: The Web, E-Commerce, and M-Commerce

Describe some of the challenges faced by online marketers.

Correct AnswerverifiedAlthough online marketing offers tremend...View AnswerShow Answer

The web address originating an e-commerce transaction should show the ________ protocol, indicating that the transmission to that server is encrypted and secure.

Correct AnswerverifiedShow Answer

Which of the following is true of the web browser Chrome?

Correct AnswerverifiedShow Answer

________ is an Internet marketing strategy used to increase the quantity and quality of traffic from search engines, often by improving the site's position in result lists.

Correct AnswerverifiedShow Answer

AJAX is a mix of technologies that builds on Javascript and draws on live data to create interactive online displays.

Correct AnswerverifiedShow Answer

Which of the following is true about assistive technologies?

Correct AnswerverifiedShow Answer

Creating text-only alternative versions for devices such as PDA or mobile phone reduces the web accessibility of a site.

Correct AnswerverifiedShow Answer

Google developed a text translator that acquires its skills directly from the data and need not be programmed with any rules about semantics or syntax of the languages involved in the translation. This is an example of ________.

Correct AnswerverifiedShow Answer

A(n) ________ focuses on informing visitors and empowering them with aggregated information about products from different suppliers.

Correct AnswerverifiedShow Answer

The buying and selling of goods and services over the Internet or other networks, encompassing financial transactions between businesses, consumers, governments, or nonprofits is called ________.

Correct AnswerverifiedShow Answer

The success of e-commerce depends heavily on its security and the perceptions people have about its trustworthiness.

Correct AnswerverifiedShow Answer

Which of the following is a drawback of the hierarchical website architecture?

Correct AnswerverifiedShow Answer

________ is a language used to add interactivity to web pages.

Correct AnswerverifiedShow Answer

Registering a replica site with a misspelling in the trademark name that users might easily mistake for the real thing and displaying negative information about the actual company on the replica site is called ________.

Correct AnswerverifiedShow Answer

Overall spending for online ad campaigns worldwide is lower than for television.

Correct AnswerverifiedShow Answer

Web marketers launch link-building campaigns to improve their brand image.

Correct AnswerverifiedShow Answer

________ gives its approval to U.S. e-commerce websites that follow strict privacy standards, such as explaining to visitors how personal data is collected.

Correct AnswerverifiedShow Answer

Electronic filing of tax forms on government websites is an example of a government to consumer relationship.

Correct AnswerverifiedShow Answer

________ refers to the ease with which a person can accomplish a goal using some tool, such as a website, a mobile phone, or a kiosk.

Correct AnswerverifiedShow Answer

Software developers must test their code in one browser after another because ________.

Correct AnswerverifiedShow Answer

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Although online marketing offers tremend...
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